Brief
There are many bandage brands that are similar and hardly differentiate in the market. Although Band-Aid takes the longest history, its image cannot be shown in their health care product.
Mission
We want people first comes up with Band-Aid when they
think of a bandage.
Our target audience will be 14 to 25 years old young people as they are our potential customers. So we approach to reach these young and funny people with a new way to experience hurt.
Concept
Wound is given a voice which talks positive and cheerful things to lighten you up. Showing there is someone supporting you and showing they care of your hurt all the time. Hurt can actually bring a positive change in perspective.
Idea
We create a new word called ‘Wounderful’ and a bandage symbol for the campaign.
Our target will get used to these new creations and widely use in different social platforms to spread the warmness to people around us.
Feeling wound is wonderful.
Strategy
Execution
Band-Aid Symbol
Band-Aid Symbol is easily created by your keyboard
Type something insidethe symblo to cheer up people around you.
What’s app & We Chat
Target Audience will use the Band-Aid symbol in their network and help to promote Band-Aid virally.
Facebook Page
We firstly hold a mini game in our Facebook Page.
At the same time to promote the radio ad.
Micro-site
The micro-site is all about Wounderful, it includes definition, lyrics and a song.
Facebook Page App
